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K-Beauty News

K-뷰티 소식

The latest on where K-beauty is going — market moves, retail expansions, and category shifts, each with a source.

K-beauty goes global: sales surge 53%

NielsenIQ reports Korean beauty sales jumped 53% as K-beauty reshapes global beauty growth.

NielsenIQ · 2026

Korean beauty is becoming mainstream in the US

CNBC reports K-beauty products moving from niche to mainstream on US shelves and marketplaces.

CNBC · Jul 2026

The second coming of K-beauty

Circana traces a fresh wave of K-beauty demand driven by hero products and TikTok discovery.

Circana · 2026

K-beauty lands big on Amazon's 2026 beauty charts

BeautyMatter's Amazon Q1 2026 top-25 shows Korean brands like medicube and COSRX among the fastest risers.

BeautyMatter · Q1 2026

New K-beauty brands arrive at Ulta in 2026

Ulta's 2026 additions bring Anua, Beauty of Joseon, SOME BY MI and more to US retail floors.

GravelAI · 2026